Marichi Labs: business software that connects billing, stock, payments, WhatsApp and field sales
01 · Run
Run, bill and grow every store: POS, inventory, accounting and payroll.
Tap a step to preview its screen
- Official Meta Tech ProviderWhatsApp Business Platform
- Investment raised from Texas AI VenturesBacked to build AI-native software
- DPIIT Registered StartupRecognised by the Government of India
Find your software
What do you need to sort out?
Pick one. We'll point you to the right product.
We'd start with
MarichiPulse
Sell at the till, track stock, keep your books and pay staff.
What you get
- Point of sale
- Inventory control
- Billing and invoicing
- Accounting
- Payroll
Works with MarichiPays and MarichiTalks
Bill #1042
- Rice 25 kg420
- Cooking oil 5 L96
- Sugar 2 kg58
01 · Run
MarichiPulse
Know exactly how every store is doing, before you close the till.
MarichiPulse is the retail operating system for shop owners and multi-store businesses. It brings checkout, stock, books and payroll into one place so you always know how every store is performing.
- Independent shop owners
- Multi-store retail chains
- Wholesalers and distributors
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Billing
Ring up a sale at the till. Cash, mobile money or card.
02 · Engage
MarichiTalks
Email, SMS, WhatsApp and AI voice. One wallet. One inbox.
MarichiTalks puts every customer channel behind one wallet and one dashboard, so each conversation, campaign and follow-up can turn into revenue and trust.
- Retail and FMCG brands
- Sales and service teams
- Fintech and lenders
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One wallet
Top up once. Pay for SMS, WhatsApp, email and voice from the same balance.
03 · Pay
MarichiPays
Accept, send and reconcile every payment, through one gateway.
MarichiPays is a single payments gateway for businesses that sell across mobile money, cards, banks and wallets. Accept, send and reconcile from one integration.
- Retailers and marketplaces
- Fintech and financial services
- Businesses with many payment channels
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Accept
Mobile money, cards, bank transfers and wallets through one gateway.
Load 204
- From → ToLusaka → Dar es Salaam
- TruckZMB 4471
- DriverJoseph M.
04 · Run
MarichiMoves
Every truck, load and border crossing, on one ledger.
MarichiMoves is a transport ERP built for cross-border freight. Fleet, loads, border documentation and invoicing sit on a single ledger instead of in spreadsheets and WhatsApp groups.
- Freight and haulage companies
- Cross-border operators
- Fleet owners
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Load
Create a load and assign the truck and driver.
Today's route
3 visits planned
05 · Sell
MarichiGrows
Know where your field team is, and what happens after every visit.
MarichiGrows helps sales leaders manage a field team and win more deals. It tracks visits, automates follow-ups and drafts proposals with AI.
- Distribution and FMCG sales teams
- Telecom channel teams
- B2B sales organisations
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Plan
Give each rep a route and a list of outlets to cover.
06 · Sell
MarichiOps
Every lead, deal and follow-up, moving forward.
MarichiOps is the sales CRM at the centre of the suite. Leads from MarichiCard, visits from MarichiGrows and conversations from MarichiTalks all land in one pipeline.
- Sales teams
- Distributors and wholesalers
- Professional service firms
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Capture
Leads from cards, calls and campaigns land in one inbox.
07 · Sell
MarichiCard
Replace the paper card. Turn every scan into a lead.
MarichiCard replaces paper business cards. Share your details with a tap or a scan and every contact lands straight in MarichiOps as a lead.
- Sales representatives
- Event and trade-show teams
- Small businesses
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Share
Share your digital card with a tap or a QR code.
Store audit
- ✓Shelf displayDone
- ✓Stock levelsDone
- ✓SignageDone
08 · Trust
MarichiAssure
Proof that the work happened, and the photo is real.
MarichiAssure gives you proof that field work actually happened. Audits are geo-tagged and every photo is checked by AI for tampering.
- FMCG and retail audit teams
- Distributors and channel managers
- Logistics operators
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Checklist
Build the audit form once and use it everywhere.
Service agreement
- Parties2 signers
- Pages4
- DueFriday
09 · Trust
MarichiSign
Sign anything. Prove everything.
MarichiSign lets people sign contracts and forms from anywhere, with verification and a tamper-proof record that stands up when you need to prove it.
- Financial services
- Sales teams closing contracts
- Logistics and distribution contracts
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Send
Upload an agreement, add signers and send it.
How it works
From first message to live, in three steps.
- 01
Message us
Tell us what you run and what is slowing you down. Two minutes on WhatsApp is enough.
- 02
See it for your business
We send a short walkthrough of the products that fit, with a clear plan and timeline.
- 03
Go live with support
We set it up with you, train your team and stay on WhatsApp when you need help.
What it does for you
Four jobs Marichi takes off your plate.
Conversations that convert
Email, SMS, WhatsApp and AI voice from one wallet, turning every exchange into revenue and trust.
02Your business's sixth sense
Live numbers from every store, truck, field visit and payment, in one view. Ask a plain-language question, get an answer.
03A co-pilot for every decision
AI drafts the proposal, summarises the meeting and nudges your team on who to call and where to act next.
04Work that runs itself
Workflows that dispatch, follow up, reconcile and verify on their own, so people focus on judgement.
Industries
Made for the way you already work.
Retail & FMCG
Run stores, collect payments, reach customers and audit the shelf.
MarichiPulseMarichiPaysMarichiTalksMarichiGrows
Transport & Logistics
Every truck, load, border crossing and invoice on one ledger.
MarichiMovesMarichiPaysMarichiAssureMarichiSign
Telecom & Distribution
Manage field teams, channel partners and outlets at scale.
MarichiGrowsMarichiOpsMarichiAssureMarichiTalks
Financial Services
Payments, communications and verified signatures in one stack.
MarichiPaysMarichiTalksMarichiSignMarichiOps
Track record
Built by people who have done it before.
- $2M
- a month in revenue at Mama Stops, from zero in under 12 months
- 33,000
- retailers onboarded onto one platform, built from zero
- 19+
- companies funded through Texas AI Ventures
- 25+
- years building channels across telecom and distribution
Mama Stops: from zero to $2M a month in under 12 months
How Hanumant Shukla grew Mama Stops from nothing to $2M in monthly revenue in under a year.
Read case study →33,000retailers onboarded onto one platformUrban Vyapari: 33,000 retailers on one platform
How Urban Vyapari was built from zero to 33,000 retailers on a single platform.
Read case study →Partners
The companies behind the platform.
Cloud, banking, AI and messaging. The partners we build on.
Cloud infrastructure
Google Cloud PlatformBanking
WhatsApp messaging
MetaAI
AnthropicAI
OpenAIAI
Technology partner
Digitax
About Marichi Labs
We build the software behind everyday business.
One suite where the numbers match, so nothing falls between two systems.
$0M
a month at Mama Stops, from zero in under a year
0
retailers on one platform, built from zero
0+
companies funded through Texas AI Ventures
0+
years building telecom and distribution channels
Leadership
Meet the team →Shouvik Bhattacharyya
Founder, Texas AI Ventures
Hanumant Shukla
Chief Executive Officer
Rituraj
Chief Product Officer
Yogesh Vashisht
Chief of Engineering
Offices, local time
Backed byinvestors from IIT Kharagpur and MIT Sloan
Zambia
Lusaka
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India
Gurugram
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USA
Dallas
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Insights
Learn from the field.
The WhatsApp follow-up playbook for sales teams
Most deals are lost in the silence after a first meeting. Here is a simple follow-up rhythm that works on WhatsApp.
20 October 2026 · 5 min read
Sales BlogHow to manage a field sales team you cannot see
Visibility, routes and quick feedback loops: the basics of running a field team without micromanaging.
13 October 2026 · 6 min read
Tech BlogWhy we build AI-native business software, not AI add-ons
Adding a chatbot to old software is different from designing around what AI can do. Here is how we think about it.
18 October 2026 · 6 min read
The Marichi Weekly
One useful email on selling and building.
Sales playbooks and engineering notes from the Marichi team. Pick the topics you want.
Ready to see it working in your business?
Message us on WhatsApp. A real person replies, usually the same day.